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Channel: Will Scully-Power: Managing Director, Datarati » Forrester Research
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Unica launches new marketing automation suite

Unica has announced today the availability of its latest solution, aimed at preparing marketers for the increasingly popular multichannel battleground. Unica Interactive Marketing is a channel-neutral...

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Turner research chief slams Forrester Research + Nielsen data

Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report caused huge damage.  He also shot down the methods used to Nielsen audience data. Watch the video...

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Real-time actionable data insights

How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue...

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Marketing Automation Vendors :: Forrester Research Report

Lead management automation (LMA) requires a degree of process maturity many business-to-business (B2B) firms don’t possess, resulting in underachievement by vendors and users alike. Yet, the benefits...

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The current state of online marketing and its measurement

Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing...

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