Unica launches new marketing automation suite
Unica has announced today the availability of its latest solution, aimed at preparing marketers for the increasingly popular multichannel battleground. Unica Interactive Marketing is a channel-neutral...
View ArticleTurner research chief slams Forrester Research + Nielsen data
Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report caused huge damage. He also shot down the methods used to Nielsen audience data. Watch the video...
View ArticleReal-time actionable data insights
How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue...
View ArticleMarketing Automation Vendors :: Forrester Research Report
Lead management automation (LMA) requires a degree of process maturity many business-to-business (B2B) firms don’t possess, resulting in underachievement by vendors and users alike. Yet, the benefits...
View ArticleThe current state of online marketing and its measurement
Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing...
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